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About the book:
In hopes of curing his business woes, Charro Machorro--windshield washer,
roadside vendor, and free-market enthusiast--pays a visit to a faith healer in
the Arizona desert and learns more than he bargained for about how the free
market really works. To increase his profits, the healer suggests, he should
establish his company during the Middle Ages, gain a monopoly, exploit natural
resources, break up unions (though currently he’s the only employee), and, of
course, become a multinational corporation. The healer’s $20,000 fee shows that
she, at least, knows how to manage her own little business.
In a single, hilarious rush, cartoonist Rafael Barajas, aka El Fisgón ("the
peeper"), takes us from the dawn of capitalism to the age of global
conglomerates, showing how the world economy developed and how it functions
today. Amid the laughs, he offers a critique of a planet in which the few
"globalize" to their endless benefit, while everyone else suffers poverty,
famine, migration, and war.
El Fisgón’s graphically stunning, visually sophisticated book, filled with
allusions to the history of art and cartooning, cleverly reverses every
self-help manual for playing the market, teaching us not how to become rich but
rather why so many remain poor.
The Face of a Winner
 ..Read reviews
El Fisgón is Mexico’s leading political cartoonist, author of seven cartoon books, co-founder of two satirical magazines, and illustrator of children’s books. A winner of Mexico’s National Journalism Prize, he lives in Mexico City.
How to Succeed at Globalization
is available at all fine bookstores. Here are some links to help
you.
Amazon.com
BarnesandNoble.com
Indiebound.org
(local booksellers)
Borders.com
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